The central bank and eight other departments: Prohibit providing online marketing services for virtual currency issuance and trading

The People's Bank of China and seven other departments jointly issued the "Management Measures for Online Marketing of Financial Products," which will be implemented starting September 30, 2026, to systematically regulate online marketing activities for financial products. The measures specify that only approved financial institutions and their self-operated platforms, as well as entrusted third-party internet platforms, may engage in online marketing of financial products, prohibiting the provision of online marketing services for illegal financial activities such as illegal fundraising, virtual currency issuance and trading, and illegal foreign exchange margin trading.

The measures put forward detailed requirements regarding the authenticity of marketing content, risk disclosure, algorithm recommendations, pop-up advertisements, account naming, trademark usage, cooperation models, and the protection of data and personal information, and clarify the regulatory responsibilities and penalties for financial management departments, internet information, telecommunications, and market supervision departments.